Products: Adobe Experience Cloud is a comprehensive collection of best-in-class products and solutions to manage the customer experience, all integrated into a cloud platform, along with service, support, and an open ecosystem.Įxperience Cloud comprises the following solutions for Adobe’s customers: Adobe Experience Platform Data, Insights, and Audiences Content and Commerce Customer Journeys Marketing Workflow and Digital Enrollment and Onboarding. What does Cloudflare do | How does it work | Business Model The Adobe Experience Cloud applications and services are designed to manage customer journeys, enable personalized experiences at scale and deliver intelligence for businesses of any size in any industry. Strategy: Adobe’s goal is to be a leading provider of cloud-based solutions for delivering digital experiences and enabling digital transformation.
Consumers today buy experiences, not just products, and they demand personalized digital experiences that are relevant, engaging, seamless, and secure across an ever-expanding range of channels and devices. Opportunity: Digital transformation is a macro trend that affects every business, government, and educational institution today-every business is a digital business. Adobe has also built out a marketplace for Creative Cloud subscribers to enable the delivery and purchase of stock content in its Adobe Stock service.Īdobe Document Cloud: Adobe Document Cloud is a cloud-based subscription offering that enables complete, reliable, and automated digital document and signature workflows across desktop, mobile, web, and third-party enterprise applications to drive business productivity for individuals, teams, small businesses, and enterprises.Īdobe’s Digital Experience segment provides an integrated platform and set of applications and services that enable brands and businesses to create, manage, execute, measure, monetize, and optimize customer experiences that span from analytics to commerce.Īdobe’s customers include marketers, advertisers, agencies, publishers, merchandisers, merchants, web analysts, data scientists, developers, and executives across the C-suite. In a creator economy that is continually expanding, creators are looking for tools to help them easily make and share unique and beautiful content with speed and ease.Ĭreative Cloud: Adobe Creative Cloud is a cloud-based subscription app that enables creative professionals and enthusiasts alike to express themselves and collaborate with apps and services for photography, design, video, web, and more that connect across devices, platforms, and geographies.Ĭreative Cloud includes Adobe Photoshop, Adobe Lightroom, Adobe Illustrator, Adobe Fresco, Adobe InDesign, Adobe Premiere Pro, Adobe Premiere Rush, Adobe Express, Adobe Stock, Substance 3D, Adobe After Effects, Frame.io, and Behance.Īdobe offers Creative Cloud for individuals, students, teams, and enterprises. Opportunity: In today’s digital world, content is fueling the global economy, and design and creativity have never been more relevant, providing a significant market opportunity for Adobe in digital media.Įveryone has a story to tell, and they need the tools, services, and capabilities at their fingertips to tell those stories on an ever-increasing number of canvasses.
Adobe’s Digital Media segment provides products, services, and solutions that enable individuals, teams, and enterprises to create, publish and promote their content anywhere and accelerate their productivity by modernizing how they view, share, engage with, and collaborate on documents and creative content.Īdobe’s customers include creative professionals, including photographers, video editors, graphic and experience designers and game developers, communicators, content creators, students, marketers and knowledge workers, and consumers.
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